OMIROS

OMIROS Higher Vocational Education & Training asked for an engaging brand campaign to stand out and highlight its commitment to empowering students with practical skills for immediate professional integration.

We developed the #epic campaign, drawing on the brand’s name and heritage, and inspired by Homer’s (Omiros in Greek) The Odyssey. The strategy positioned OMIROS as a guide preparing students for their own “epic” professional journey.

The campaign was deployed across all traditional and digital media channels, featuring AI-generated key visuals and sharp videos that told the #epic story with student testimonials.